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A Content Marketing Funnel Explained

A content marketing funnel can assist potential customers to learn about your company, find solutions to their problems, and become confident in purchasing from you. Different types of content work better for each stage of the funnel.

Checklists, videos and infographics are effective at drawing attention, generating leads and keeping readers engaged. Content that is gated, such as templates and guides works well at this stage.

Awareness

At this stage, consumers are aware of the existence of your brand. They are also aware of the solutions you offer. In this stage, content is meant to give answers and educate potential customers on the problems your solution solves and what makes it different from competitors.

To identify your content gaps at this point, think about the kinds of keywords your target audience uses to browse on the internet. Through keyword research, you can find out which terms your customers are searching for that suggest a need for your product or service. This information can then be used to develop an editorial calendar and determine which content pieces will be targeted at those specific terms.

The creation of content for this phase of the funnel will also help you build brand loyalty with your customers. The more consumers learn about your brand, the more confidence they'll have in your capability to solve their issues. This leads to higher conversion rates for newsletter signups or purchases as well as clickthroughs on your website.

A well-planned and executed content strategy can also assist in closing the gap in conversion at this stage. If, for instance you find that most of your content strategy marketing is aimed at raising awareness, but not enough influence customers to make a purchase decision, you may increase your spending on marketing campaigns that target middle-funnel keywords.

Social media is a different way to increase your bottom-of funnel conversion. Social media platforms such as Twitter and Facebook permit you to communicate directly with your customers and give you the chance to show your customer service. This could range from tweeting good reviews to promoting special offers.

You can also make use of existing content to lure customers to the bottom of the funnel like blog posts or case studies. For instance, if you write a post about how your product is superior than a competitor's then you can post it on social media and encourage readers to sign up to your mailing list for more details. You can also encourage conversions in this stage by asking users to tag you on their social media posts once they have tried your product. This will motivate other people to do the same and will help spread the word about the brand.

Consideration

A successful content marketing strategy includes various types of content to engage customers at every stage of the funnel. Brand awareness campaigns, for example could include ad copy, but also blog posts and infographics that address common objections and concerns. These content pieces can be distributed via email or social media to boost organic traffic.

As buyers move through the consideration phase and begin to look for specific features of the product which will assist them in making an informed purchase decision. Frequently asked questions (FAQ) pages are a great type of content for this phase. Utilize tools for keyword research like Ubersuggest or search for popular hashtags within your industry to find questions that your customers are asking. Create answers to these questions and then place them on your content funnel map.

During this phase, it's crucial to provide a clear proposition of value that shows how your product or services can solve their issues and earn them more money. This content should also highlight the distinctiveness of your brand compared to your competitors.

This is a relatively easy stage to measure, as consumers are making a decision whether or not to purchase. To determine whether you're getting it done, look for indicators like conversion rates, number of payments and click-through rates.

When consumers reach the advocacy stage they become loyal fans of your brand. They also share your content because they feel so strongly about it. This is an effective method of increasing your reach. However, you must focus on creating content that encourages people to share it, instead of focusing on only engagement metrics. Utilize Sprout Social, for example, to track social shares that are a result of your marketing efforts with content. This will give you a more precise picture of the impact you have.

Decision

In the final phase, people are looking for content that confirms their purchase and outlines how to utilize the product. At this point, they want to know that your product will solve their issue and make the investment worth it. At this point, high-quality content, like product guides as well as case study videos and customer success stories, is essential. Your customers want to be able ask questions and get answers from your support team. Providing them with personalized emails and round-the-clock customer service is a great way to delight customers and encourage them to share their experiences with others.

You hope that by this point, the customer will be an advocate for your brand and promote it to their friends and co-workers. To convert these advocates to enthusiastic customers, you'll need to provide them valuable content marketing agency london that allows them to make the most of your product or service. This can be done by creating personalised newsletters, tutorial videos, free trial offers and loyalty programs.

It's time to focus on retention after your audience has transformed from leads to paying customers. Content marketing funnels usually focus on revenue as their final goal. However, consumers will remain in contact and interact with brands after they make a purchase. It's essential to think of funnels as a dynamic structure that includes revenue, instead of static models.

While traditional funnels for content marketing can aid in planning your strategy but they don't take into account the complexity of the buyer's journey. Reimagining the content marketing funnel as a circular model can aid in developing an integrated strategy. By planning for each stage of the journey, you'll be able to create content that is engaging your audience and drive conversions. Then, you can utilize the data from these conversions to optimize your strategy and ensure it is working effectively. Are you ready to see the difference that this approach can bring to your company? Contact us today to request a free content marketing playbook!

Retention

A content marketing funnel can be a valuable tool to help brands plan and implement their strategy. It also gives them an understanding of the gaps in their content strategy that need to be filled. If a brand has a lot of content marketing trends that is geared towards generating awareness and interest but very few pieces aimed at the middle of funnel, it should develop content for this stage.

One of the best ways to gauge how well-targeted your content is to utilize tools such as Ahrefs to look at the average time spent on page and bounce rate of each piece. The more high these numbers are, the more efficient your content strategy marketing is.

It is essential to keep up-to-date the content you write to ensure that you are at the top of your funnel. This will keep your audience interested in your brand and its products and services. This can be accomplished by creating content that is focused on keywords, addresses questions your audience is likely to look for, and highlights the latest information regarding your industry or product.

When your target audience enters MOFU and MOFU, they'll be looking for more information about your products or services, as well as solutions to their problems. It's also important to build trust at this stage by providing honest reviews and demonstrating the value of your product.

In the last stage of your content marketing funnel your audience will decide if or not to purchase. This is usually done through restricted content that requires an email address or another type of registration to access. The content is designed to turn the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team can follow to follow up.

You can still influence the journeys of your customers through your brand, even though the support and sales teams are responsible for customer retention. Create content that will delight your customers throughout the entire funnel of content marketing. This could include helpful sources, behind-the-scenes details and special offers that only your customers have access to. If you can build trust with your customers, they'll serve as authentic advocates for your product and help reduce your sales cycle time.